Page 44 - Report to our community 2024-2025

The Pineapple Project L’Oréal Canada annual
Christmas Market
Every year, The Pineapple Project recruits over
200 artists from CEGEPs, universities and the Launched in 2014, L’Oréal Canada’s Christmas
Montreal scene to put on a highly entertaining Market gets its 1,650 employees to work on an
Charity Showcase that is passionately orchestrated original initiative to sell discounted surprise boxes
by a single volunteer. In three years, this energetic made from surplus inventory, with all of the
event has raised close to $30,000 for Centraide. proceeds going to Centraide.

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opportunities to act,
understand, and get
involved

Centraide and its partners
organized a variety of engaging
workplace activities for employees
taking part in the 2024 campaign,
from visits to agencies and caring
activities to touching testimonials
and interactive games.

Centraide Campaign Report to Our Community 2024-2025 44