Page 43 - Report to our community 2024-2025
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Close-up on outstanding campaigns and events
CAE AtkinsRéalis
In 2024, CAE turned its Dragon At AtkinsRéalis, the team found a simple and effective way to talk
Boat Challenge into a can’t-miss about philanthropy and Centraide by adding an “inspiring” start
event attended by professional to each team meeting. Supported by senior management, this
athletes, families, and friends approach was a great way to engage staff members working
that gave employees another at home and around the world.
way to get involved for a cause
they are committed to.
METRO
The METRO campaign team showed
outstanding commitment particularly
through quality communications
tailored to both staff and the general
public to increase awareness.
Centraide Campaign Report to Our Community 2024-2025 43
